A few months ago, I decided that I wanted to completely overhaul my design business. I took a long hard look at what kind of projects inspire me the most, and I quickly realized that it was those that involved working with other creative professionals (particularly photographers) and small boutique businesses. These clients are the ones I seem to relate to the most, which makes total sense given that I am also a photographer and small business owner myself.
So I’ve decided to focus only on branding and web design work that truly speaks to me. When deciding what to display in a portfolio, photographers are often advised “to only show what you want to shoot.” I took the same approach to my new design site. You won’t see any of my past “corporate” design work here, instead you’ll see projects that are in line with the style I love most…those with a hand-crafted feel, lots of attention to detail, artistic touches, and subtle textures. These are the types of projects that fuel my creativity and that I want to do lots more of.
Although the site is technically up and running now, there are many more items to be added over the next few months. Some new projects for the portfolio, a client resources page, and an expanded bio section are just a few of the additions I have planned. Plus, I’m incredibly excited about opening an online shop! The Boutique will feature pre-made designs, including logos and marketing kits, as well as, photographer templates and other goodies. Click HERE to be added to the mailing list to be notified of the launch, and join the newly created Facebook page to receive special discount offers that will be announced there first!
Also, make sure to check back here often since I’ll be blogging regularly. You can expect to see lots of inspiration posts, business tips, photographer interviews, project announcements, and more. I’ll also be compiling some FAQ posts, so if there’s something you want addressed, please feel free to shoot me a message at firstname.lastname@example.org.
And finally, with my new design site came new branding, as well. I’ve been freelancing for over five years, and up until now, I’ve kept my photography and design work completely separate from each other. My design services had always been organized under its own business name, domain, and branding. However, now that I’ve shifted my focus, it has become more practical for me to have my design and photography work more associated with one another. So I created an overall branding scheme that can be integrated with both, and I’ve put everything under the parent domain www.tiffanykelley.com. Below is a look at the brand board that resulted.