Today I wanted to feature a recently completed project I did for Lisa Mathewson Photography. You may remember a couple of weeks ago, I posted her new logo design here. Now, I’ve got her re-designed blog and brand board to debut, as well. All of these elements have come together to complete the re-branding of her business.
When Lisa approached me about her project, she indicated that she wanted a look that better reflected the style of photography she had grown into. Specifically, she wanted her new branding to have a “fine art” feel with a hint of vintage and organic, simplistic, and light elements. I’m really excited by how it all came together!
BELOW: brand board – logo design and suggested color palette, patterns, textures, fonts. This serves as a guide for clients to use for future marketing materials or other related needs. It’s basically an outline for their branding strategy. It helps clients maintain a cohesive “look” that further reinforces their brand.
BELOW: custom prophoto blog design. Prophoto is one of the most popular WordPress templates available for photographers. I’m a huge fan of it because it makes life easier for my clients. It’s simple for them to maintain their site themselves long after our project has been completed.
However, since the prophoto template is so widely used in the photography industry, it’s absolutely critical that a custom design be implemented so that your blog stands out among the others. That’s where I come in… Using lots of custom CSS styling (plus other nerdy tactics…lol) I create a design that is 100% unique. The end result is a personalized blog design tailored to your specific brand.
Lisa’s blog design features lots of subtle textures, shading, and fine details, like the stitching effects that outline the content area. In addition, a pretty handwritten font was used for the blog post headers to give the design a more casual, personal feel. And finally, custom flash animation was added to her logo for a touch of whimsy. Check it out live on her blog or view it below. Handwriting motion was given to “photography” and some cute movements added to the bird. TIP: give the bird a little “tickle” with your mouse and he wiggles and flaps his wings. :)